Often times at Black Don't Crack we encounter individuals that seem to be a tad bit confused about our movement and what we represent. They come across our products and fall in love with them, yet are reluctant to wear them proudly in fear of appearing racist or too bold. First off, we are going to define racism. Racism is a belief or doctrine that inherent differences among the various human races determine cultural or individual achievement, usually involving the idea that one's own race is superior and has the right to rule others. It is a policy, system of government, etc., based upon or fostering such a doctrine; discrimination or hatred or intolerance of another race or other races. That being said, our movement is about uplifting and empowering ourselves. It does not serve to address, nor to add to the derogation, inferiority, or superiority of any other race, culture, or group of people. Throughout history it seems to be acceptable for other groups of people to uplift themselves, yet when Black people attempt to do the same i.e. wear our hair in it's natural state, embrace and love ourselves, support our own institutions, celebrate our own holidays, etc., it is recognized as being radical, revolutionary, or intimidating. We are trying to reverse that perception. In rare, but increasing circumstances, we encounter individuals of other races that completely and wholeheartedly understand our message, and we are taking the time out to salute them. We have been encountering people of other racial or cultural backgrounds that understand that the message of overcoming adversities is not unique to one particular group of people, and we are not trying to portray this, yet we are embracing and celebrating our own progress through our own unique camera lens. Our brand is transcendent beyond race, religion, and cultural background. These two remarkable individuals are proud owners of Theater Theatre in Los Angeles, CA. They are part of the few who understand our message. Peace and Love to you all!